INTERACTIVE INSTALLATION
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IE Digital and Nike developed a retail experience to help ensure skaters were getting in the
right shoes for their individual needs and goals, emphasising fit and feel.
Nine stores were chosen across Australia and New Zealand to join within the retail digital installation.
Nike’s omnichannel aspirations were brought to life for Nike retail experience using RFID card/technology, tablets, and digital signage.
IE Digital and Nike developed a retail experience to help ensure skaters were getting in the right shoes for their individual needs and goals, emphasising fit and feel.
Nine stores were chosen across Australia and New Zealand to join within the retail digital installation. Nike’s omnichannel aspirations were brought to life for Nike retail experience using RFID card/technology, tablets, and digital signage.
IE Digital and Nike developed a retail experience to help ensure skaters were getting in the right shoes for their individual needs and goals, emphasising fit and feel.
Nine stores were chosen across Australia and New Zealand to join within the retail digital installation. Nike’s omnichannel aspirations were brought to life for Nike retail experience using RFID card/technology, tablets, and digital signage.
Project date: 2013 to 2014
Role: Art Direction, Design, Motion, Installation
Project date: 2013 to 2014
Role: Art Direction, Design, Motion, Installation
I was responsible to design and update the digital signage and iPad content updates (via cloud) every store. Over two years time, the total assets were over 80 new / update skateboarding shoes, 25 monthly videos and 720 RFID cards inside every shoe.
I was responsible to design and update the digital signage and iPad content updates (via cloud) every store. Over two years time, the total assets were over 80 new / update skateboarding shoes, 25 monthly videos and 720 RFID cards inside every shoe.
© Selected works of Nikhil Bora. All rights reserved.
© Selected works of Nikhil Bora.
All rights reserved.